Leverage Your Online Campaigns with Email Marketing Platforms

The ones that are not aware of email marketing might wonder what is this buzzword is about. The thought that comes to mind is that didn’t spam end email as a marketing tool? At the same time, if spam did put an end to it then what about social networking platforms as Twitter and blog, and other smart mediums with which one can communicate online. At the same time, there are some people who are of opinion that emails are outdated.

Why E-mail Marketing works
Though there can be numerous opinions about email marketing platforms, however here are some reasons as to why it has been working for various brands:-

Helps in targeting
The medium is data driven
Helps in driving direct sales
Builds up strong relationships, loyalty and trust
Assists in sales via other channels

The new age e-mail marketing solutions and services assists database incorporation, segmentation and other methods in order to target and enhance the outgoing messages. These high-end methodologies help in generating “on-the-fly” emails that are personalized down on the basis of individual recipient. At the same time, with every email campaign that users send out a bunch of actionable data is generated to refine their message and approach. Email promotions help in generating instant actions such as downloads, sales, inquires and many others.

Today there are companies that deal in ad tracking software that offers solutions in email marketing platform and other innovative types of media analysis tools that assists the multiple requirements of the email marketers. This provides the business stable email architecture along with a team of email marketing experts that all handle all the aspects of email marketing initiatives. The solutions ensure that your brand would be delivered appropriately to the inbox each time. Other innovative features include the following:-

Specific IP addresses
List segmentation
Instant unsubscribe
Triggered event emails
Double Opt-in
24 /7 Reporting
Auto-responders
Custom designs
Quick use Templates

However, at the same time the content of the email is essential. This is what influences as to how the customers assess your business overall. It is a known fact that the content manner would depend largely on the type of business. This is an important aspect that entrepreneurs need to look into as they plan to invest in any email marketing software or solution.

Online Promotions & Email Marketing Platforms

If you are wondering what e-mail marketing is all about, then all you need to do is search for those promotional mails send to your inbox from reputed brands and companies. You will see that it comprises of the products promoted and other services listed and also the ways and means to attain them. Considering the populace today, that is becoming cyber savvy e-mail marketing seems to be the order of the day.

However, there exists a debate on the way spam mails marked an end to email promotions and the way the new age social networking platforms like Twitter and other are interacting online. It is difficult to ascertain whether e-mail marketing platforms would be put to a pause with spam or other similar features, but there are numerous reasons as why it has acted beneficial for enterprises. Some of them are as follows:-

Allows the brands to target a huge customer base

The medium used in completely driven by data

Allows the brands to generate direct sales campaigns

Helps in establishing strong bonds with customers, and attain their trust and loyalty

Helps in sales by using multiple channels

Innovative e-mail marketing services helps in database segmentation, integration and other manner to aim and improve the outgoing messages. These advanced techniques enable to make “on the fly” mails that are customized down on the very base of individual recipient. Simultaneously, each email campaign used to send a cluster of actionable information that is made to improve the approach and messages. Email promotions also enable in producing immediate responses, for instance sales, downloads enquiries and the like.

Numerous enterprises specializing in ad tracking software offers innovative services for email marketing platform and multiple media analysis tools that helps the email marketers in taking care of their various needs. Furthermore, this offers businesses a stable email architecture and a specialize group of email marketing experts managing efficiently all the aspects of email marketing initiatives. These solutions guarantee that the brand is delivered appropriately to the inbox every time.

The content of the email too is essential and is an influential factor as to how the customers evaluate a business in its entirety. The content manner would depend to a great extent on the kind of business. This is an essential feature that entrepreneurs must pay attention to when they plan to invest in email marketing software.

TOP-5 audio marketing platforms

You may be thinking that video content is the latest trend in companies’ marketing. However, it is not the only way to get your customers’ attention and create a good base for trust.

Audio content can be a strong rival for video, as it has its own advantages. As a consumer, you don’t have to be fully attentive, as audio requires only listening. And as a creator, you don’t need to spend lot’s of money on video cameras, light equipment, makeup artists etc. Although it has around for a long time, the audio content only starts rising on the marketing ad field.
Why choose audio content?

The main goal of social media is to create trust with your audience by becoming social. Social networks allow you to have in-person conversations and it helps to know the consumers’ tastes better. Other way to have a conversation with your followers is to use audio content, whether it will be a podcast, interview or some catchy melody. It all sends messages!

Here are some new audio-based platforms that can help you getting into the audio marketing.
SoundCloud

SoundCloud is a platform that helps brands and individuals to create a bigger impact on audience. For regular users it is a social network about music.

Harvard, for example, uses SoundCloud to upload their recordings from forums, students and teachers’ speeches and sometimes audio tour-guides to their campuses.

PlayStation uses it for adding soundtracks from their favorite games and blog series.

Whether Adobe has created audio white papers on different themes like development of great app strategy and increasing mobile digital sales.

SoundCloud has also been in some financial troubles and their music streaming service was created to solve this problem. If their service won’t be successful then their position may become even worse.

However, still SoundCloud has a great base of users and it is a good opportunity for you to push your content and let the people evaluate it. Moreover, you can use it a hosting for your podcasts or any other audio content.
Whatsapp / FB Messenger

Whatsapp is a service created by Facebook to make your communication with friends much more easy. It is usually used as a text service; however, it has some audio-based features. For example, you can record an audio message and send it to one person or to a group of your contacts. It can be used as a great opportunity to create trust with your customers.

It hasn’t been used as a marketing platform yet but you can be the first one to use it that way. And even if you won’t do it, still it’s a great service to build relationships with your customers.

Popular Mayonnaise brand, Hellman’s wanted people to use their product much oftener in everyday cooking. So they offered their customers an in-person service using Whatsapp for professional chefs to answer all their questions, comment on recipes and cooking videos.

The results were incredible! Over 6 million people reached and over 14,000 sign-ups!
Snapchat

SnapChat is considered a video/photo sharing platform, however companies and artists can use it to reach their followers personally!

How can they do it? Well, firstly, they can post teasers and previews of upcoming events and releases, add some private content as recordings behind the scene, interviews, presentations and any other events.

SnapChat is also a great opportunity to create trust by sending videos to your followers in response. What is unique about this app is that close friends always use it to connect with each other, and companies can use it the same way.

Snapchat recently announced the release of version 2.0 which is largely based on audio content and allows you to communicate almost like you would when meeting a friend in-person. This version allows users easily change from text to stickers, pictures, video, and audio while being in touch with their followers.
Peach

Peach is new mobile app that allows users both blog and add audio, video, pictures and text status messages. The platform is simple and fully responsive, has an option to find words that are relevant to specific topic.

The simplicity of the app attracts users and builds a trust between the app and consumer. Although you won’t be able to see someone profile or follow a person.

Some people were sceptic about the future of the Peach, they thought it to follow Ello way, however, it still has some loyal users as for example, Choire Sicha the co-founder of the Awl media network, who use it almost daily.

While there are risks with going with a new social media platform, for example, they could cease to exist in 12 months, there could be huge rewards as well. Early Twitter users were rewarded by being featured as suggested users to follow and grew their audiences into hundreds of thousands of followers. Gary Vaynerchuk for example got on to Youtube and Snapchat early on and was able to build huge audiences.

There could risk with marketing on a new social media platforms, however, you courage can be rewarded as well. Some early Twitter users after some time started to pop-up on the suggested list for those who just have registered, and as a result, they now have over hundred thousands followers. For example, Gary Vaynerchuk registered on YouTube and Snapchat early enough to build a great audience number.

Market-music.us

Market Player is a powerful two-component solution including both software and hardware for centralized audio and video management at retail stores, banks, cafes and restaurants, hotels and office centers, car showrooms, gas stations and shopping malls.

Market music has a 24/7 support and have successfully installed their software at 47 000+ points of sales at 70+ retail chains such as McDonalds, Espirit, KIA, KFC, Burger King and many others.

You do not need to be an expert to recognize that Market Player is the ultimate solution for audiovisual marketing.

Market music software allows you to develop highly detailed reports on audio and video broadcast and more importantly perform full-scale commercials broadcast media planning. This allows sparing advertisers from any doubts in advertising services qualit

Wealthy Affiliate Review: Things You Need to Know before Jumping on the Bandwagon

The economy continues to deflate. For this reason, many people have become jobless, which push them to join several MLM programs and online businesses, hoping that they can earn a hefty amount of cash. However, many MLM programs and online business opportunities are scams. If not, they give you false hopes so you can join their schemes without even thinking. Still, there are online business opportunities that do not make false promises. One of them is the Wealthy Affiliate.

But before you jump on the bandwagon, you need to read this Wealthy Affiliate review to know what it is.

What is Wealthy Affiliate?

It is an online community membership website created by online marketers, Carson and Kyle in 2005. The aim of this program is not only to give training but also to help the aspiring marketers interact with fellow dealers. It is like a social networking site with the training program feature for online marketers.

Who Benefits from It?

Everyone who wants to start or even has an experience can join as it does not only train newbies, but it also helps experienced marketers. But the best thing about Wealthy Affiliate is that it gives an opportunity to everyone. Whether you have a small amount of money or no money at all, you are still welcome to join the program.

What to Expect If You Join Wealthy Affiliate?

Firstly, this is not an MLM program. You don’t need to recruit people to earn cash. Also, you don’t need to sell products. It is a training program that helps you start and improve your online business. Finally, Wealthy Affiliate is not a quick cash scheme. You need to spend a lot of your time and effort before you succeed. Otherwise, you will never reach the top if you are a couch potato, expecting that you will earn money in a snap.

What Do People Love about This Program?

If you read a Wealthy Affiliate review written by other members of the program, you will know what they love about it. Some of the reasons are as follows:

Free to join membership
Getting Started Training feature
Spam-free environment
Different training methods like tutorials, classes, and video training
Fast Hosting
More than 100,000 helpful members
Elegant and Free Design Websites
Interactive and Live Help

General Overview of Wealthy Affiliate

Now you know the FAQs, let’s get things straight and explain the different features that you will find on this web page. Below are the features you will see once you become a part of the team:

Training

Wealthy Affiliate is like a virtual university for online marketing. The moment you register, you can start the Online Entrepreneur course. As you take this course, you will learn things like list building, website development, technical training, SEO, email marketing, article marketing and PPC marketing.

The good thing about the training feature is its flexibility. You can adjust the training to suit your needs as an online marketer. Furthermore, the website updates every month. Hence, you will learn more things, apart from the topics posted on the page.

Coaching and Support

No matter how well they explain the lesson, you will still need their assistance, especially if you can’t understand what it is. Fortunately, there is coaching and support staff who can help you with your problem. They are there to answer your concerns regarding the website and even the lessons. And, if you are lucky, you will get the answers straight from Carson and Kyle.

Tools

Aside from learning, you will also get to use the tools provided by the website. You can use the content generator, SEO optimizer, and link protector for your online business. Hence, you can say that the Wealthy Affiliate program is not just for newbies but also for those who have an existing online business.

Website Builder

A website is not an effective marketing tool if the content and web design are boring. With the help of WordPress Express offered by WA, you will get to use WP optimized blog sites and a tool called Site Rubix to increase your website’s traffic. But the best thing about it is that you can build your website for free if you use the WA’s website builder.

Forum

Apart from Coaching and Support, there are also forums where you can join the conversation with your fellow marketers. Get inspired by their stories and follow their tips on becoming a successful online marketer.

However, this feature is not for everyone. You will only get access to this page if you become a premium member. Aside from forums, you will get unlimited sources and bonuses. So if money is never an issue, get the premium package and learn how to become a successful online entrepreneur!

Digital Marketing Tips

Our Lakshya SeoTech Report included 33 computerized advertising tips, and 8 paramount quotes from the occasion:

From the Marketing Must Knows sessions

1. Assemble believability before you offer by means of social media4

2. Permit open (however administered) access for representatives to Twitter and blogging

3. Telecast messages are not powerful. Make significance and be useful

4. Utilize your Facebook fan page to advance key substance of your email bulletin

5. Join the right discussions and the correct time

6. Consider your Web website’s “front page” as a gathering of pages, not one landing page

7. Enhance look using so as to spend ROI down-channel information

8. Put resources into online networking. It’s not free.

From the Integrating Marketing Programs sessions

9. Test the bizarre

10. Tidy up your presentation pages

11. Keep your troops educated

12. Embed retweet catches into PDF records

13. Evacuate doors before your substance

14. Utilize your image group for statistical surveying

15. Take part in online groups as a man in the first place, as an advertiser second

16. Use Google watchword device to figure out how clients depict your items/administrations

17. Improve all your substance for pursuit

From the Engaging with Customers sessions

18. Construct associations with flame starters

19. Construct group to begin with, adapt later

20. Offer worth on Twitter, don’t self advance

21. Have energy and bounce on each conceivable circumstance you can on the social Web2

22. Construct associations with clients to make a critical brand experience

23. Set objectives, measure, and emphasize

24. Online networking rules for your organization ought to be short and concise

25. Be composed inside to viably oversee online networking remotely

From the Peer to Peer sessions

26. Blog about how your items/administrations fit into your client’s lives

27. Adapt your online journal

28. Get your lawful guidance conversing with different organizations that have effectively actualized online networking

29. Have discussions with senior administration to decide their longing for online networking

30. Give your group something that is by and by gainful to them

31. Let your individuals choose how they need to utilize “their” group

32. In online video, be aware of individuals’ opportunity, consideration and environment

33. Use trackable connections to quantify achievement

LAKSHYA SEOTECH.

If their are any one intrested to get more update and tips for digial marketing please getting touch with us on this article we will update daily post foe different tips for digital marketing.

we weil provide a details in different types like seo, sem, google adwords, email marketing, google PPC we provide this all type of digital marketing tips

The Six Components Every Internet Marketing Strategy Needs

You’re trying to promote your business using the Internet, which is a smart move, since it’s the quickest way to gain visibility for your brand. There are so many different platforms and resources you can use to make your Internet marketing work. But there’s also plenty of ways to make mistakes, which makes it essential to work with companies that offer SEO services.

For instance, there’s a strong possibility that you are neglecting venues that can potentially increase your reach, traffic and revenue. It’s also possible that you’re using platforms that are a pure waste of time. But how can you really know? SEO companies have experts who can analyze your methods to see what you should and shouldn’t be doing. You need a strategy that is well-thought-out and designed specifically for your audience.
If you’re considering hiring an SEO company in Los Angeles to build your company a solid strategy, then make sure the following components are included.
Personal Branding

It’s a good idea to put a face to your business, so why not add your photo for all of your social media profiles? Today’s brands are making bigger strides by personally connecting with customers and prospects using social media. It’s much easier to connect with other human beings when you’re perceived as one. The picture used can be of the CEO, president or whomever else that will be the leading this initiative.

This helps to build trust and enables you to connect with others in your industry who may one day become partners.
Content Marketing

There’s no denying the power of content – it’s what fuels the Internet (aside from socializing). People go online to look for news, entertainment and products – in other words, content. Make sure you’re publishing content that your audience finds essential for their day-to-day lives or buying needs.

You can push out all types of content, including white papers, long-form articles, eBooks and the like. These can be published on third-party sites, but it’s also a good idea to have your own blog. There are other forms of content that don’t rely solely on text, such as infographics, audio and videos.
Search Engine Optimization

Without this, your site and content will be lost in the sea of millions of other pieces of content. If you rely on organic traffic, then you need an ongoing content marketing strategy to maintain and improve your position in the SERPs. The SEO services company you decide to work with can develop a plan that incorporates this successfully.
Optimization of Conversions

Traffic is only one metric you should be tracking. But traffic from millions of people doesn’t mean anything if none of them are converting. Make sure your strategy includes tracking conversions, so you can determine what people are doing when they enter your site or read your content. It will also give you an idea of what’s working and what isn’t. You may need to rework your content a little, switch up your ads or reposition where you put calls-to-action. A/B split testing will be essential for determining the best tactics for boosting conversions.
Social Media Marketing

Much of the content brands produce today is also published on social media networks. This helps to increase visibility of content substantially and in a short period of time. If your profiles already have a lot of followers, then these people may see your content and share it. You can also implement paid ads to help boost your content to others who aren’t yet following your brand. Social media ads are highly targeted, allowing you to choose exactly who you want your ads to be displayed to and when.
Email Marketing

This is still a highly effective tool for reaching and converting prospects. If you can get people to sign up to your email newsletter, then you’ve already somewhat won them over. All you have to do is woo them a little with consistent great content and little promotions. The promotions you do offer should be very enticing for your audiences.

You should consider creating multiple versions of your email campaigns based on the different groups that have signed up. This will make your content more targeted and increase chances of them converting.

It’s a good idea to incorporate social media with your email marketing. Both are free to use and excellent for boosting sales. Talk to an SEO services company to see how you can do this more efficiently.

Real Solutions for Growing Your Email Marketing List

It’s true – email marketing is one of the top ways to drive sales for both online and offline businesses. There aren’t too many methods you can use to generate sales near-instantaneously after launching a new product or service. But what many brands lack is understanding of how to design their campaigns to maximize results. SEO companies have multiple methods and tools used to make their email strategies work, so consider using their services.

Working with an SEO company in Los Angeles will help ensure you have a good email marketing strategy and the content to back it.
Moving Away from Traditional Methods of Growing Email Lists

Back in the day, building up your email database with tens of thousands of people was a difficult task. You need at least 10,000 people in your email list to see any real impact on your email marketing efforts. Before new methods emerged, brands and SEO services in Los Angeles would give away special reports, courses and videos in exchange for an email address.

The issue with this method was that the cost per subscriber was too high. For instance, say each subscriber costs $5 – that would be $1 per click and a 20 percent conversion rate for landing pages. In order to generate a database of 10,000 people, you would have to spend around $50,000.

Most businesses, especially small ones, can’t afford this type of marketing. Brands are looking to build up their email lists quickly – in six months or less – and when they can’t, they quit because they can’t afford it.

The tools and techniques we have access to today make it much easier to create a winning email marketing campaign. Let’s take a look at some of the tricks SEO companies use today.

Hosting Viral Competitions

Everyone likes the idea of winning, especially when it involves getting something for free. This makes viral competitions one of the best ways to build user engagement and email lists. The idea is to have users give you their email address for entry into the contest. Then they can get additional entries by signing up others as well.

You just have to make it so that the prize is sought-after, such as a $100 coupon at a place people like to shop or an actual product people enjoy. It should be something from your brand or related to your market, so you know they will likely be interested in the products you promote to them later on.

Your campaign should also nurture the users from being competition entrants to a real business prospects. And hopefully, many of them will end up converting into customers.
Popup List Builder Apps

These can be coded into your website easily and work wonders for list building. For instance, the popup can show up when the visitor has been on the site for a certain amount of time (say, 15 seconds), or when they’re about to click away from the screen. The popup can be designed to block the entire page or scroll with the user as they’re browsing. These popup boxes have a conversion rate of about 2.24 percent.

There are clever ways you can make this work for your audience. You should consult with an expert from an SEO agency to see what techniques you can use to make it more effective.

Write Posts that Are Astronomical

The content visitors find on your website should be enough to persuade them to sign up for your email newsletter. People don’t mind giving out their emails to brands they feel can help them with their problems. So make sure that the content you post to your site is relevant, compelling and clearly outlines the benefits you offer. This will do half the job of converting visitors. Combining this with the popup list builder app can also help boost conversions.

All of your posts don’t have to be epic, but they do need to be engaging, high-quality and relevant. This may mean spending a few days on the content, making them long and filled with juicy content. Stop generating fluff just for the sake of filling your site. This will put you in the category of being generic, or worse spammy, which will set you behind competitors who are writing spectacular stuff. SEO companies are here to help, so search for one that has your brand’s best interest at heart!

GREEN MARKETING – OPPORTUNITIES & CHALLENGES

Introduction

Yes, green marketing is a golden goose. As per Mr. J. Polonsky, green marketing can be defined as, “All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants such that satisfying of these needs and wants occur with minimal detrimental input on the national environment.”

Green marketing involves developing and promoting products and services that satisfy customers want and need for Quality, Performance, Affordable Pricing and Convenience without having a detrimental input on the environment.

Meaning

Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in it or produced and/or packaged in an environmentally friendly way.

The obvious assumption of green marketing is that potential consumers will view a product or service’s “greenness” as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product – an assumption that, in my opinion, has not been proven conclusively.

While green marketing is growing greatly as increasing numbers of consumers are willing to back their environmental consciousnesses with their dollars, it can be dangerous. The public tends to be skeptical of green claims to begin with and companies can seriously damage their brands and their sales if a green claim is discovered to be false or contradicted by a company’s other products or practices. Presenting a product or service as green when it’s not is called green washing.

Definition

According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing.

The legal implications of marketing claims call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the USA, the Federal Trade Commission provides some guidance on environmental marketing claims.

Three keys to successful green marketing

Show potential customers that you follow green business practices and you could reap more green on your bottom line. Green Marketing isn’t just a catchphrase; it’s a marketing strategy that can help you get more customers and make more money. But only if you do it right.

For green marketing to be effective, you have to do three things; be genuine, educate your customers, and give them the opportunity to participate.

1) Being genuine means that a) that you are actually doing what you claim to be doing in your green marketing campaign and b) that the rest of your business policies are consistent with whatever you are doing that’s environmentally friendly. Both these conditions have to be met for your business to establish the kind of environmental credentials that will allow a green marketing campaign to succeed.

2) Educating your customers isn’t just a matter of letting people know you’re doing whatever you’re doing to protect the environment, but also a matter of letting them know why it matters. Otherwise, for a significant portion of your target market, it’s a case of “So what?” and your green marketing campaign goes nowhere.

3) Giving your customers an opportunity to participate means personalizing the benefits of your environmentally friendly actions, normally through letting the customer take part in positive environmental action.

Evolution of Green Marketing

The green marketing has evolved over a period of time. According to Peattie (2001), the evolution of green marketing has three phases. First phase was termed as “Ecological” green marketing, and during this period all marketing activities were concerned to help environment problems and provide remedies for environmental problems. Second phase was “Environmental” green marketing and the focus shifted on clean technology that involved designing of innovative new products, which take care of pollution and waste issues. Third phase was “Sustainable” green marketing. It came into prominence in the late 1990s and early 2000.

Why Green Marketing?

As resources are limited and human wants are unlimited, it is important for the marketers to utilize the resources efficiently without waste as well as to achieve the organization’s objective. So green marketing is inevitable.

There is growing interest among the consumers all over the world regarding protection of environment. Worldwide evidence indicates people are concerned about the environment and are changing their behavior. As a result of this, green marketing has emerged which speaks for growing market for sustainable and socially responsible products and services.

Benefits of Green Marketing

Companies that develop new and improved products and services with environment inputs in mind give themselves access to new markets, increase their profit sustainability, and enjoy a competitive advantage over the companies which are not concerned for the environment.

Adoption of Green Marketing

There are basically five reasons for which a marketer should go for the adoption of green marketing. They are –

Opportunities or competitive advantage
Corporate social responsibilities (CSR)
Government pressure
Competitive pressure
Cost or profit issues

Green Marketing Mix

Every company has its own favorite marketing mix. Some have 4 P’s and some have 7 P’s of marketing mix. The 4 P’s of green marketing are that of a conventional marketing but the challenge before marketers is to use 4 P’s in an innovative manner.

Product

The ecological objectives in planning products are to reduce resource consumption and pollution and to increase conservation of scarce resources (Keller man, 1978).

Price

Price is a critical and important factor of green marketing mix. Most consumers will only be prepared to pay additional value if there is a perception of extra product value. This value may be improved performance, function, design, visual appeal, or taste. Green marketing should take all these facts into consideration while charging a premium price.

Promotion

There are three types of green advertising: –

ü Ads that address a relationship between a product/service and the biophysical environment

ü Those that promote a green lifestyle by highlighting a product or service

ü Ads that present a corporate image of environmental responsibility

Place

The choice of where and when to make a product available will have significant impact on the customers. Very few customers will go out of their way to buy green products.

Strategies

The marketing strategies for green marketing include: –

Marketing Audit (including internal and external situation analysis)
Develop a marketing plan outlining strategies with regard to 4 P’s
Implement marketing strategies
Plan results evaluation

Challenges Ahead

ü Green products require renewable and recyclable material, which is costly

ü Requires a technology, which requires huge investment in R & D

ü Water treatment technology, which is too costly

ü Majority of the people are not aware of green products and their uses

ü Majority of the consumers are not willing to pay a premium for green products

Some Cases

ü McDonald’s restaurant’s napkins, bags are made of recycled paper.

ü Coca-Cola pumped syrup directly from tank instead of plastic which saved 68 million pound/year.

ü Badarpur Thermal Power station of NTPC in Delhi is devising ways to utilize coal-ash that has been a major source of air and water pollution.

ü Barauni refinery of IOC is taken steps for restricting air and water pollutants.

Conclusion

Green marketing should not neglect the economic aspect of marketing. Marketers need to understand the implications of green marketing. If you think customers are not concerned about environmental issues or will not pay a premium for products that are more eco-responsible, think again. You must find an opportunity to enhance you product’s performance and strengthen your customer’s loyalty and command a higher price. Green marketing is still in its infancy and a lot of research is to be done on green marketing to fully explore its potential.

Forceful Email Marketing Tricks For Your Business

An effective email marketing strategy can transform your business to a different level more than you expect. The challenge lies here is that how you manage a reader of your E-mail to click your link and converting them in to your consumers. This is quite tricky and all you need is the analyzing skills.

Create a Mailing List:-

Research your target audience and create a mailing list that well suits your business. Regulate them in a centrally planned format like worksheets , DB files etc.. Ensure that the list is safe and unpirated.

Get connected with a Mailing platform :-

Choose a best E-mailing platform that suits your plans and pricing. Ensure that you have basic options like user friendly templates,customization etc…To go with the advanced options, try a premium membership.

Personalized Emails:-

Restrict your content to a personalized one. Prepare an Email that is strictly convincing the needs of a consumer. Don’t send a wandering and meaningless E-mail that gets bored while reading. Your E-mail should be simple, Well planned and meaningful.

Timing:-

This is one of the very very essential factors when you send an E-mail to a Business / Company or clients. Even a well constructed E-mail can loose its potential if its lag in its timing factor. So, It is very essential to send right Emails at right time.

We are living in a digital world where people prefer to get what they need from their desk either it may be an information, products or services through online. There comes the need for attracting customers who are engaging themselves in online activities. In short we can say “Future of marketing is going to be digital marketing.” Digital marketing plays a vital role in every small, medium and large scale business as it has the effect to reach millions in a fraction of second.

What is digital marketing?

Digital marketing is the way of promoting business products and services or brand via digital medium or electronic devices to reach and attract the target customers thereby drive traffic and increase sales conversion rate.

Types of digital marketing:

There are various elements of digital marketing. Let me list out some important aspects here:

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Online advertising
Email marketing
Affiliate marketing
Pay per Click (PPC) advertising
Viral marketing
Blogging
Mobile marketing
Banner advertisement
Google AdSense Advertising

Why digital marketing is more important?

Importance of digital marketing is that it reduces the costs, more effective than the traditional marketing; gives more time for explaining about the brand, allows you to focus on the target audience, enables you to reach large group of people easily, helps you to track and check the results, it makes the execution fast as planned, it gives the options for the users to share the information you provide, enables you to engage with your customers in the real time, generates more sales revenue. Digital marketing campaigns will sustain for a longer period and can be altered as per your need.

Role of digital marketers:

Digital marketers have to know their roles and responsibilities properly to drive huge customers. You need to understand the purpose, update yourselves with latest digital marketing strategies and have to run with technological empowerment. Give more value to the content that you deliver to the customers briefing about your business, products and services or your brands. We can say that the efforts that you put in digital marketing have to be based on customer’s preferences and interests so that you can get their attention.

Finally, with the increase in number of Internet users and changing in digital trend it is clear that digital marketing is the future for the businesses in the world that is adapted to technology.

Google AdWords Marketing Systems – What Works for Small Business

In this competitive era of marketing, making your business visible to as many people as possible is not an easy task. One can always use the traditional means of marketing such as advertising in print and electronic media, but they are expensive and may take more time to achieve the desired results. With the improvement in technology all around the world, online marketing has become a powerful tool for ensuring a greater reach and better results for business owners. There are two very popular affordable internet marketing strategies: SEO marketing and PPC campaign.
If you are a small business, then pay-per-click (PPC) campaigns are a more beneficial solution for you because of Google AdWords cost per click system that makes it more budget friendly. Here are a few tips to ensure that your Google AdWords cost per click strategy is able to attract potential customers.

Keywords

The most affordable internet marketing strategies involve buying the keywords that can generate the maximum clicks on your website. Keywords are the most important element of your PPC campaign and should be chosen wisely to ensure that relatable searches lead to a higher ranked ad of your website.

Location

It is very important to decide the extent to which you want to advertise your business. As a small business, it is understood that you may not have the funds to advertise extensively. The AdWord marketing systems should be adopted in such a way that it focuses on the nearby locations of the business. As the business grows, the marketing strategies can also expand with it. The small business should set up AdWord campaign based on geographical location to tap the potential customers from that area.

Web Optimization

Along with PPC campaign using Google AdWords, web optimization can also be adopted by businesses to ensure affordable internet marketing strategies work for the benefit of the organization. Web optimization requires more time than PPC campaigns, but when activated, they can guarantee much wider reach to the customers. Services such as Google Analytics can be used to study the customer patterns and the web optimization can be built upon it to help the local business.

Google AdWords

An important element of PPC campaigns is Google AdWords cost per click services. It is through these services that the PPC campaign is launched for any website with the help of keywords. Google AdWord marketing systems are extremely flexible and work according to the needs of the customers. For instance, if you are going on a vacation, you can turn off the AdWord marketing systems campaign.

As a small business, it is necessary to tap these affordable internet marketing strategies for expanding the business.

If you are looking for affordable internet marketing strategies, then contact Google Marketing Systems. We are the leading internet marketing company that provides cost effective seo strategies, ppc campaign management and cost per click services to grow your business. For more details, please visit our website.