Why An Effective Email Marketing Strategy Is Important Now More Than Ever

Email marketing is a very successful marketing strategy employed by many businesses today in drawing more consumers into the business fold readily with attractive contents promoting the business wares. This marketing approach is seen as an effective marketing tool with a simple but powerful email message that could stir the hearts of consumers into supporting … Continue reading “Why An Effective Email Marketing Strategy Is Important Now More Than Ever”

Email marketing is a very successful marketing strategy employed by many businesses today in drawing more consumers into the business fold readily with attractive contents promoting the business wares. This marketing approach is seen as an effective marketing tool with a simple but powerful email message that could stir the hearts of consumers into supporting the business and make purchases to benefit the company.

However, the rising competition in the marketplace sets a challenge to businesses today in sending through their emails to consumers who are flooded with business emails every day. Many of these promotional emails are labeled as spam or junk mail which is deleted automatically by the mail system instead of being viewed by the consumer for a favorable purchase decision.

Good Email Marketing Tips

Marketers who are faced with intense competition in the marketplace on email marketing must engage white hat email marketing tactics to get their emails delivered and read by targeted potential leads. The success of any email marketing campaigns depends heavily on the delivery of the emails and the appropriate actions taken by the recipient.

One of the best email marketing tips is to secure a strong subject line or title on the email to entice consumers in opening the email to read the full message. This simple phrase must be interesting and appealing without too much marketing hype or desperation. The words in the subject line must be carefully chosen to avoid being flagged as spam or junk mail.

An empty subject line on any email would not augur well with the business or marketer for the system might pick it up as spam mail. It may also reflect poorly on the company when the email is not clear or complete in its entirety.

The subject line of the email must be powerful to capture the recipient’s attention to arouse curiosity and interest which compel an immediate opening of the email. This would boost the sales conversion rate of the potential leads towards the business. A well crafted email subject line is instrumental in opening doors for the business to be accepted quickly.

Next, the first email paragraph must be impactful on the recipient to make or break the connection between the consumer and the company. The first few lines of the business email must captivate the attention and interest of the recipients as they read the mail. Instant gratification must surface from the benefits arising with the best words chosen to form the first paragraph. This is the anchor of the email message which must be persuasive and appealing. There must be a strong enticement that whets marketing appetite with their curiosity aroused for more.

Every impactful business email must provide a great story with a happy ending. This approach takes consumers’ minds off the true essence of the email which is marketing business wares, but concentrates on the benefits offered with simple actions taken by the consumers. Great email stories must be cleverly formulated to captivate interest and stimulate the right emotions that would support the business. Such stories could be informative or educational about the business, but must be interesting and entertaining to direct consumers’ thoughts and actions towards the business.

Well crafted email stories are excellent in communicating the business message without being too obvious or desperate to turn the consumers’ heart and mind towards the company.

Effective Emails

A diligent marketer who engages email marketing must generate effective emails that would ensure a definite delivery and response. The email message must be focused on the identified theme or topic to help readers stay on track with the offering. There should only be one theme in every business email to avoid challenges on consumers in deciphering or processing the subject matter.

Every email should be formulated with the highest presentation standards that would impress and not offend the recipients. The layout, format and style of an email must be professional without spelling mistakes or incorrect grammar as these would ruin the presentation or cause possible miscommunication. Poorly developed business emails are a bad reflection on the company, brand and services which put off potential leads to the business. Effective business mails could be developed in-house by eloquent writers or hired professionals in the market.

Modern consumers are busy individuals with their life plate full at all times; hence, they would not want to read long emails which convey a simple message. Email contents should be written precisely to encourage a quick understanding of the message with a prompting to take the desired consumer action such as opting in or making an immediate purchase. Effective emails should communicate the message clearly in simple manners that the consumers would enjoy reading. More time would be executed to take the appropriate action when the email content is readily understood and impacted on the consumer.

Higher Conversion Rates

The primary purpose or objective of generating an effective email message for any business is to secure the potential lead as a customer in as short period of time as possible. This would save the marketer time and effort as well as cost if the potential lead could be converted as a customer; and over time, a loyal customer who makes regular purchases and holds a high esteem of the company and brand. Such customers could even be unofficial ambassadors of the business if they are totally satisfied with their purchases on the brand.

Hence, it is crucial for marketers to engage email marketing correctly with all the intuitive approaches that would win over the potential lead as a customer. A higher conversion rate is good for the business where the customer list of the business keeps growing to offer more potential sales leading to higher profits.

Higher conversion rates on potential leads to customers can only be achieved through consistent high quality email delivered and marketing services that would impress and satisfy business prospects. Email marketing provides an excellent marketing opportunity where potential leads are given a direct exposure and experience on the brand and company that proves favorable to the business.

CRITICAL Factors That Affect the Best Practices in Email Marketing

This article will discuss comprehensively the importance and the significance of effective and efficient email marketing. We will be discussing the crucial and critical aspects of a successful and powerful email marketing strategy in attaining high ratings in terms positive responses to email marketing campaigns and newsletter.

The email is a very powerful tool especially in attaining online business success as proven and illustrated based on the IBM software group. And based on the research conducted in 2003 the DM News reported that in the previous year, around 300,000 emails were distributed and sent by about 60 separate email marketing campaigns to existing and prospect customers, all of these recipients have been documented to have been registered at bibm.com

It appears in the result of the study that the response rates to the email campaigns forwarded to them have turned out to be significantly higher compared to the traditional method of sending direct emails. As what have been said by the Vice President of the Integrated Marketing Communications at the Software Group, Mark Rosven, that 1 & ½% is a typical expectation when it comes to the direct emails; and the 4.1% generated from the marketing is proven to have given a far better result as it is almost close to 3 times better than the traditional direct email. And because of this affirmative result, the IBM Software Group has now allotted about 15% of its budget to email marketing, newsletters, advertising, and other email marketing tools.

The success of email marketing may be attributed to diverse critical factors. CRITICAL is simply an acronym of all the basic components that should comprise a powerful and successful email marketing tool. By success, we mean achieving and attaining the goals and objectives that have been set for the email marketing campaign. The best determining criteria for SUCCESS would be if the campaign has delivered or surpassed the expected outcomes.

The success of the Email marketing campaign is basically gauged by the click-throughs, which is the number of recipients who actually follow and click the hyperlinks from the email to reach the business website; but what would count most is the overall success of the campaigns that can be achieved when these recipients actually take the follow-up actions and purchase the product or avail the services offered by the business site.

To be able to have a much clearer view of what CRITICAL is as the vital and essential components of successful email marketing, they will be briefly discussed below.

– CREATIVITY. This would most likely refer to the unique email design that comprises the artistic layout which includes images, fonts, and themes. In terms of creativity, some of the key factors that businesses also need to mull over are:

– Choosing between the HTML and the TEXT format. The format is very vital to the success of the email campaign; some audience would prefer one over the other because in some instances there would be some who would encounter difficulties displaying the HTML format.

– Structuring the Email. What’s in question is the effectiveness of the 2 to 3 column structures and will it really be beneficial for the readers.

– Positioning the call-to-action buttons plays a really vital role so that potential clients would be easily compelled to hit the button. The strategic position would be somewhere in the page where it could be noticed right away.

– Branding the emails. The email campaign or the newsletter should represent the brand carried by the business and the variants of the brand should also be stated in the body of the campaign.

– RELEVANCE. This is essential in eliciting positive response rates from the email marketing campaign sent to targeted interested recipients.

The Quality of the content of the email marketing campaign is what makes it relevant. Having the message personalized, creative, informative and valuable makes it highly optimized thereby making your email marketing more effective.

In relation to this as one of the CRITICAL factors, your business should be able to accumulate all pertinent information regarding your target audience’s profiles, preferences, and characteristics. Knowing what arouses people’s curiosity, their hobbies and interests will also be beneficial for business owners because identifying suitable people to send the email campaigns would have a much better possibility of gaining a significant response.

Basically, when we speak of an email campaign being relevant, companies should basically focus more on the CONTENT, the AUDIENCE, and a catchy SUBJECT LINE. And significantly, new recipients must have an opt-in choice to voluntarily receive your emails unless otherwise they are already pre-existing clients of your business.

– INCENTIVES. This refers to offers, promos, discounts or freebies offered by the business sites especially to their new recipients. The campaign should clearly state what benefits or gains the recipient could take advantage when they decide to click the link. Some of the best examples that best describe this is the “Win”, “Free”, “Discounts” and save categories, whichever you promos fall in. Another important thing is that, making secondary offers make the basic offer much more dominant in attracting customers and generate viral referrals. Entice your recipients by encouraging them to make valuable referrals by persuading friends and contemporaries to click-in and contribute to the campaign, and through these they will have more gains.

– TIMING. This refers to the perfect and most suitable period when these email marketing campaigns should be sent to the listed recipients. When we say perfect time, we don’t just refer to the time of the day; this should also include the day of the week, the month or the season of the year. Based on the recent studies, it is best to send these campaigns on Fridays and weekends as it has been proven that most people have time to check all other emails on these days of the week.

– COPY. This factor mainly focuses on the CONTENT COPYWRITING in terms of the email’s tone, structure, style, layout, etc. Properly integrating the hyperlinks in the content proves to be very significant. At this point, creating a very engaging subject line and a powerful opening statement should be creatively and artistically done to entice the recipients to read on. As a basic established rule, putting a hyperlink within the first few sentences and a call-to-action option on the last line makes email marketing really very effective in generating responses from your target audiences.

– ATTRIBUTES (Email). This primarily refers to the email headers which should comprise the from address, the subject line, the to address, the date and time and the format (whether it is in TEXT or HTML). The format of the email is quite one of the most influential factors to gain valuable response from the recipients. The attributes is what separates the email campaigns from spam emails because when recipients read your email campaigns and it looks as though they are SPAM, their immediate reaction would just be to delete them, making your campaign just put to waste.

– LANDING PAGE (MICROSITE). The most effective in giving the best results is by choosing a landing page that is mainly focused on action achievement. Landing pages are those websites that is reached by recipients when they click the hyperlinks in the email campaigns. These landing sites should be able to give their audience a clear picture about what their company is all about and what they can offer their customers and in return the business site will also be able to have a good profile of the customer by having a comprehensive yet easy-to-complete form that the recipients can fill up. It should be stated clearly for what purpose the business is requesting for their personal details; this way the business can gain the client’s confidence and trust. As we all know, the conversion rate that these landing page gains can lead to the success of the email campaign. It would absolutely give businesses the best benefits if these landing pages at constantly tested and improved for it to generate a great deal of dividends.

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Is Permission Based Email Marketing Ethically

As the internet is flooded with aspiring online home-based entrepreneurs and marketers, web consumers are constantly receiving their emails promoting their brands and wares. Today, a lot of ‘junk’ email is received in the email in-box just like yesteryears’ when post boxes outside the homes were filled with junk mail.

If marketers want better results from their marketing efforts, they must adopt the better marketing approaches, although their marketing strategies may be versatile and powerful. It is possible to enjoy higher Return On Investment (ROIs) using the best of email marketing strategies, but without the proper marketing ethics, even the best marketing strategies and campaigns could fall flat.

Effective Email Marketing

Email marketing has been proven as a very effective online marketing strategy for online business ventures. This is due to the fact that many consumers have emails and advanced technological devices such as smartphones and mobile devices with Wi-Fi facilities. These components are sufficient to send and receive emails at any time from anyone to anywhere.

Modern consumers with emails tend to check on their emails a couple of times a day. This consumer habit benefits businesses that manipulate emails to reach their targeted niche markets or secure a wider audience in promoting their business. Effective emails would draw consumers to be potential leads to the business where a building of strong relations could convert potential leads to customers.

Email marketing is also cheap and fast. The advanced technologies of today lower the cost of sending an email compared to slow mail and other traditional marketing strategies. This is an excellent marketing tool for new businesses that are low in budget. Organic and free web traffic could be harnessed through a proper implementation, although paid traffic could also be procured quickly for the desired business marketing activities.

However, the wrong way of manipulating email marketing could backfire on the marketer where web consumers become annoyed and against the brand or business. This could happen with spam emails which take up busy consumers’ time and inbox space. A bad impression could be impinged on the brand and business which does not augur well with the marketer in the marketplace. Hence, it is crucial for the marketer or entrepreneur to adopt good marketing ethics in engaging email marketing to win over customers.

Permission Based Email Marketing

Marketers thinking of engaging in email marketing to promote their brand and business wares today should consider implementing permission based email marketing. This is an ethical approach towards email marketing where marketers request the permission of targeted potential leads to be opted into their customer database or email listing.

This form of email marketing approach is also known as opt-in marketing whereby email recipients are given an opportunity to say ‘yes’ to receiving business news via emails. The securing of consumers’ permission makes it easier for the marketer to send relevant emails of marketing information without worrying about annoying the recipient.

Once permission is secured from identified business prospects, better marketing campaigns could be designed to increase the chances of compelling potential leads to make purchases and be converted as business customers. When the business lead opts into the business emailing list, the marketer requires less effort and time in developing the best of promo materials to benefit the consumer.

This form of marketing helps to boost the bottom line of the business as more quality time could be identified in establishing strong customer relations to generate trust, respect and confidence between the two parties. It would be easier for the marketer to secure more accurate information from the potential leads through online surveys in various emails sent to understand the needs of the consumers better.

The proper approach of permission based email marketing which the marketer is to adopt is by providing an online opt-in form via emails or at the web business site where the potential leads indicate their consent in receiving further updates or news regarding the brand or business from this particular marketer.

This approach confirms the potential lead’s interest and inclination towards the brand and company to empower the marketer in sending relevant emails to the potential leads. When an appropriate business email is sent to these potential leads, it is possible for these potential leads to find favorable and value added products or services which they could order or purchase via the marketer. The marketer would enjoy better bottom lines from the highest number of sales triggered from these potential leads who are now inclined towards the brand or business.

Ethical Marketing

Ethical marketing via emails is a strong testimony of the marketer’s character which calls for mutual respect and integrity. Marketers who exercise ethical marketing are highly respected in the market with a strong show of upright character which augurs well with all consumers. This is unlike interruption marketing which is spamming consumers’ email in-boxes regardless of consumers’ feelings and feedback.

Spamming is very much frowned upon by marketers pushing loads of promo emails to their list of potential leads in the market. Marketers could be desperate to such unethical marketing approaches when their business fluctuates with the market. Modern consumers do not like marketers to coerce them into accepting the brand or business offerings through numerous emails which could clutter up their in-box, especially when marketers spam their in-boxes with multiple copies of the same message.

Ethical marketing is powerful in this era as mutual respect is exercised and business opportunities come at the right time for the marketers to present their brand or business benefits. Politeness in marketing campaigns wins more customers than forceful approaches. Opted in customers remain loyal and positive towards the brand and business when they are able to exercise their free will in choosing their brand and company for products and services.

Loyal customers through permission based email marketing make purchases on the brand which keep the business afloat in all seasons. They could also help to spread the word about the brand and business if they are truly satisfied with the product or service rendered.

Know About Effective Email Marketing

When an email is used for sending a commercial message to a group of people, then this procedure is known as email marketing. But if you look at a broader aspect, then an email which is sent to a consumer or a potential customer also comes under email marketing.

The purpose of email marketing is to build brand awareness through the transmission of advertisements, and to solicit sales and to get donations for business recommendations. It can be done by sending an email to existing customer base or by selling lists respectively. Moreover, the current customers can be persuaded for the purchase of certain products or services through email marketing.

Forms of Email Marketing

1. Direct Email:

This type of email marketing involves sending an email intended for communication through promotional message. For instance, making an announcement for a catalog of products or providing information about a special offer. In this regard, different companies gather lists of existing email addresses of the customers.

When the email addresses are known, direct promotional messages are sent to the people. Sometimes, the email addresses can be rented from the service companies.

2. Transactional Email:

This kind of email marketing makes use of those messages which are produced through customer’s reaction to the company. In other words, the communication is done after the recipient agrees to receive email from the company. In this regard, the messages may be in the form of dropped password reset emails, order confirmation emails, basket messages, reorder emails, in addition to purchase or order confirmation emails.

The purpose of a transactional email is to provide information in response to the action that had caused it.The firms or companies may also keep customers engaged and build an email relationship with the subscribers or customers for longer time period.

Effect of Email Marketing

1. Email marketing can be used to track return on investment.It is one of the most effective means for professional internet marketing and comes second to search marketing.

2. Email marketing is estimated to be cheaper and a quick means when compared to traditional mail since the costs of designing, printing or packaging gets eliminated respectively.

3. Email marketing is an easy and quick tool for advertisers; they can reach thousands of people or subscribers within a few minutes as recipients can receive details on those subjects which interest them.

4. Email marketing may result in much higher response rate and higher average order value for an e-commerce business.

5. Email marketing provides flexibility irrespective of the types of businesses which are executed on a regular basis.

How to use Email Marketing Effectively

If you are a marketer conducting email marketing in a professional manner, deploying different strategies enables you to reach many consumers in short time. Following are the various ways in which email marketing can be done effectively.

1. Personalizing email with or without the receiver’s name:

For quite some time, most people were in a habit of beginning the email with ‘dear sir’ or ‘dear madam’. Now this sort of greeting in the beginning is not popular; but faking familiarity in a wrong way with the recipients is not good and it turns away the potential customer.

What you can do is send an email which acknowledges the subscriber’s individuality based on demographics or purchase history.

2. Professional use of Subject Lines:

When it comes to writing a subject line, then using only 60 to 70 characters is considered non-professional tactic these days. Such trend was noted by ‘Adestra’ which had tracked 900 million emails for its report, there was no increase in click-through rate or open rate when only 60 or 70 of the characters were found in the subject line.

Good content in subject lines having 70 or more characters proved to be engaging and motivated a lot of readers and subscribers for clicking through the content.

3. Prime time to send email:

Though most quality emails are usually produced during business hours, yet they do not turn into a clickable response from the readers. The prime time for a marketer to send emails is during the night.

In the quarterly report published in the year 2012, it was observed by’ Experian Marketing Services’ that the prime time for sending emails was between 8 pm up till the time of 12 am. The company noticed a higher open rate, click-through rate, and sales.

It has been noted that Saturday and Sunday stayed ahead from other weekdays when it came to weekly performance respectively.The volume of emails sent over Saturday and Sunday is low, but the least number of revenues may become massive if no considerable click-through rate or sales are achieved in other days.

4. Free tools:

It is real that most people enjoy a free lunch, have a free computer or something else which is free. In a study conducted by ‘Bluewire Media’ on their email list of sixty-three hundred subscribers, the content which raised most clicks or open rates included templates and tools. This shows that most subscribers are fond of getting something free via email.

5. Email has an edge over Facebook and Twitter:

Though social media websites such as Twitter or Facebook have become very popular these days, still email or inbox has more effective influence. This research was noted by ‘SocialTwist’ which conducted a study over an eighteen months period and the results showed that an email had more effect on the recipients or potential customers when compared with Twitter and Facebook.

What ‘SocialTwist’ did was that it had monitored one hundred and nineteen different campaigns from famous companies and the brands. Out of three hundred thousand different referrals who became customers, 50.8 percent through email while only 26.8 percent through Twitter and only 22 percent through Facebook respectively.

10 Email Marketing Best Practices

Primary! Social! Promotional! Ya… it is the format of our Gmail accounts. It has been incorporated long since today, and is the most lively adopted format which is heartily adopted worldwide. Why it has been divided so? It has been employed to enhance the functionality and the look of the Gmail accounts and you have surely felt the difference when all mails were merged and when all are dispersed into the chunks. Emails are the most professional and technical approach to transfer any attachment and to making on-line diverse deals. Actually, the mail you have sent to your client should be engraved with proper format and the language you will use.

Gone were those days, when email ids were identified by only mails and attachments. It is the cut throat era in which email marketing is in vogue. Email marketing is the type of direct digital marketing tool that employs the electronic mail for the purpose of delivery of commercial message. Now, the email marketing is becoming more prominent as the days pass by. Many agencies create the marketing content and then diffuse it to the customers via an email marketing campaign. The problem is that the results can be hit or miss.

Now, it is time for a question. How do you increase your chances of getting a click-through? Utilizing the righteous email marketing technique, you can surely enhance your conversions. Just like any other marketing strategy, the email marketing campaign lies in the attention to detail, careful planning, solid content and follow-up. Knowing how to reach your customers is just a piece of the puzzle. In a nutshell, the key to the successful marketing campaign is to pick the apt email marketing path.

Email Marketing Best Practices:

Let us discuss some tips for developing a strategic email road map that assists you to be prepared to hit the ground running in 2015.

1. Go mobile; It’s the future:

Responsive design can lead to a 130% increase in email clicks. Yes, you have read absolutely right. Just read once more! With the leading-edge world, this has been clearly stated that regardless of any marketing channel, small screen’s vitality can’t be overlooked. Every single aspect from the website design to newsletters, email template and landing pages, everything has to be responsive. Moreover, adding the social buttons in the email will increase your success rate.

2. Invest in Analytics:

Data and analytics make sure that you will go with the righteous approach and channel to acquire the better results. That’s why, step up your pace vigilantly about what you are doing, what’s the general market behaviour, what visitors generally behave towards your brand and then perform the steps. If you will spend a dollar on analytics, it can secure your $1 million from going waste.

3. Get in front of the readers:

Creating the blog and email content are all what was required to reach to the top of the search engines, convert them into users and beat your competitors. The world is not constrained up to just having the content, you will have to promote it utilizing appropriate tools and tactics.

4. Lead the conversation on social media:

Follow your customers. Go where they move. It is not adequate to join social media networks, you must engage with the customers. Choose the networks your customers prefer to use. Social media channel is the huge and imperative mode to get your brand endorsed. Through the content promotion and the authentic engagement, you can drive the visitors to your website and convert them into email subscribers.

5. Emphasize the quality writing over the visual content:

Visually compelling emails might be proved stunning, but they are ineffective at the same jiffy. Some email subscribers say they prefer emails with lots of images whilst some emphasize on the more content-oriented email. So, monitor your click through rates to search what style of email your audiences prefer.

6. Make it easy to sign up for your emails:

This is the busy-bees ambiance and an individuals skips out the website which will take time to sign up or any other option to enter into the site. Make facile for the users to register and increase your conversion rate. Employ the floating footer bar, slide in, sidebar widget and after post widget to use various categories of alternatives to grab the most subscribers.

7. Increase the email automation and drip marketing:

Drip marketing is the fruitful campaign in the world of email marketing. It allows the agencies to remain cognizant in the minds of the customers even at the specific jiffy, it is not accessible in the market. Apply this significant drip marketing in several ways such as if your emails have primarily focused on the selling, then you can utilize automated drip marketing to build up more trust and credibility.

8. Double opt-in:

This pioneer method allows the recipient to pick a brand’s email program by sending a blank email to the specific email address. When someone completes that then it triggers an opt-in confirmation request email that asks the individual to activate their subscription by clicking on a link in the email. A US author has stated that this process is slighter easier than signing up for email via SMS.

9. Execute an email-optimization process:

The email elements such as copy, design, calls to action, subject lines, headlines, landing pages, frequency and time sent require the continual improvement. An audit is very essential component in the email marketing. Analyse the email optimization tests for each campaign to determine what will best work out for your target audience. Execute this after a regular span to gain the higher performance of your email-marketing program.

10. Test everything secluded:

You are besieged with various new advices all the time. However, employ the split test for each to ensure whether that factor will work out for your email marketing. Just because something works for someone that doesn’t seem it will work for you and your business.

Leverage Your Online Campaigns with Email Marketing Platforms

The ones that are not aware of email marketing might wonder what is this buzzword is about. The thought that comes to mind is that didn’t spam end email as a marketing tool? At the same time, if spam did put an end to it then what about social networking platforms as Twitter and blog, and other smart mediums with which one can communicate online. At the same time, there are some people who are of opinion that emails are outdated.

Why E-mail Marketing works
Though there can be numerous opinions about email marketing platforms, however here are some reasons as to why it has been working for various brands:-

Helps in targeting
The medium is data driven
Helps in driving direct sales
Builds up strong relationships, loyalty and trust
Assists in sales via other channels

The new age e-mail marketing solutions and services assists database incorporation, segmentation and other methods in order to target and enhance the outgoing messages. These high-end methodologies help in generating “on-the-fly” emails that are personalized down on the basis of individual recipient. At the same time, with every email campaign that users send out a bunch of actionable data is generated to refine their message and approach. Email promotions help in generating instant actions such as downloads, sales, inquires and many others.

Today there are companies that deal in ad tracking software that offers solutions in email marketing platform and other innovative types of media analysis tools that assists the multiple requirements of the email marketers. This provides the business stable email architecture along with a team of email marketing experts that all handle all the aspects of email marketing initiatives. The solutions ensure that your brand would be delivered appropriately to the inbox each time. Other innovative features include the following:-

Specific IP addresses
List segmentation
Instant unsubscribe
Triggered event emails
Double Opt-in
24 /7 Reporting
Auto-responders
Custom designs
Quick use Templates

However, at the same time the content of the email is essential. This is what influences as to how the customers assess your business overall. It is a known fact that the content manner would depend largely on the type of business. This is an important aspect that entrepreneurs need to look into as they plan to invest in any email marketing software or solution.

Online Promotions & Email Marketing Platforms

If you are wondering what e-mail marketing is all about, then all you need to do is search for those promotional mails send to your inbox from reputed brands and companies. You will see that it comprises of the products promoted and other services listed and also the ways and means to attain them. Considering the populace today, that is becoming cyber savvy e-mail marketing seems to be the order of the day.

However, there exists a debate on the way spam mails marked an end to email promotions and the way the new age social networking platforms like Twitter and other are interacting online. It is difficult to ascertain whether e-mail marketing platforms would be put to a pause with spam or other similar features, but there are numerous reasons as why it has acted beneficial for enterprises. Some of them are as follows:-

Allows the brands to target a huge customer base

The medium used in completely driven by data

Allows the brands to generate direct sales campaigns

Helps in establishing strong bonds with customers, and attain their trust and loyalty

Helps in sales by using multiple channels

Innovative e-mail marketing services helps in database segmentation, integration and other manner to aim and improve the outgoing messages. These advanced techniques enable to make “on the fly” mails that are customized down on the very base of individual recipient. Simultaneously, each email campaign used to send a cluster of actionable information that is made to improve the approach and messages. Email promotions also enable in producing immediate responses, for instance sales, downloads enquiries and the like.

Numerous enterprises specializing in ad tracking software offers innovative services for email marketing platform and multiple media analysis tools that helps the email marketers in taking care of their various needs. Furthermore, this offers businesses a stable email architecture and a specialize group of email marketing experts managing efficiently all the aspects of email marketing initiatives. These solutions guarantee that the brand is delivered appropriately to the inbox every time.

The content of the email too is essential and is an influential factor as to how the customers evaluate a business in its entirety. The content manner would depend to a great extent on the kind of business. This is an essential feature that entrepreneurs must pay attention to when they plan to invest in email marketing software.

TOP-5 audio marketing platforms

You may be thinking that video content is the latest trend in companies’ marketing. However, it is not the only way to get your customers’ attention and create a good base for trust.

Audio content can be a strong rival for video, as it has its own advantages. As a consumer, you don’t have to be fully attentive, as audio requires only listening. And as a creator, you don’t need to spend lot’s of money on video cameras, light equipment, makeup artists etc. Although it has around for a long time, the audio content only starts rising on the marketing ad field.
Why choose audio content?

The main goal of social media is to create trust with your audience by becoming social. Social networks allow you to have in-person conversations and it helps to know the consumers’ tastes better. Other way to have a conversation with your followers is to use audio content, whether it will be a podcast, interview or some catchy melody. It all sends messages!

Here are some new audio-based platforms that can help you getting into the audio marketing.
SoundCloud

SoundCloud is a platform that helps brands and individuals to create a bigger impact on audience. For regular users it is a social network about music.

Harvard, for example, uses SoundCloud to upload their recordings from forums, students and teachers’ speeches and sometimes audio tour-guides to their campuses.

PlayStation uses it for adding soundtracks from their favorite games and blog series.

Whether Adobe has created audio white papers on different themes like development of great app strategy and increasing mobile digital sales.

SoundCloud has also been in some financial troubles and their music streaming service was created to solve this problem. If their service won’t be successful then their position may become even worse.

However, still SoundCloud has a great base of users and it is a good opportunity for you to push your content and let the people evaluate it. Moreover, you can use it a hosting for your podcasts or any other audio content.
Whatsapp / FB Messenger

Whatsapp is a service created by Facebook to make your communication with friends much more easy. It is usually used as a text service; however, it has some audio-based features. For example, you can record an audio message and send it to one person or to a group of your contacts. It can be used as a great opportunity to create trust with your customers.

It hasn’t been used as a marketing platform yet but you can be the first one to use it that way. And even if you won’t do it, still it’s a great service to build relationships with your customers.

Popular Mayonnaise brand, Hellman’s wanted people to use their product much oftener in everyday cooking. So they offered their customers an in-person service using Whatsapp for professional chefs to answer all their questions, comment on recipes and cooking videos.

The results were incredible! Over 6 million people reached and over 14,000 sign-ups!
Snapchat

SnapChat is considered a video/photo sharing platform, however companies and artists can use it to reach their followers personally!

How can they do it? Well, firstly, they can post teasers and previews of upcoming events and releases, add some private content as recordings behind the scene, interviews, presentations and any other events.

SnapChat is also a great opportunity to create trust by sending videos to your followers in response. What is unique about this app is that close friends always use it to connect with each other, and companies can use it the same way.

Snapchat recently announced the release of version 2.0 which is largely based on audio content and allows you to communicate almost like you would when meeting a friend in-person. This version allows users easily change from text to stickers, pictures, video, and audio while being in touch with their followers.
Peach

Peach is new mobile app that allows users both blog and add audio, video, pictures and text status messages. The platform is simple and fully responsive, has an option to find words that are relevant to specific topic.

The simplicity of the app attracts users and builds a trust between the app and consumer. Although you won’t be able to see someone profile or follow a person.

Some people were sceptic about the future of the Peach, they thought it to follow Ello way, however, it still has some loyal users as for example, Choire Sicha the co-founder of the Awl media network, who use it almost daily.

While there are risks with going with a new social media platform, for example, they could cease to exist in 12 months, there could be huge rewards as well. Early Twitter users were rewarded by being featured as suggested users to follow and grew their audiences into hundreds of thousands of followers. Gary Vaynerchuk for example got on to Youtube and Snapchat early on and was able to build huge audiences.

There could risk with marketing on a new social media platforms, however, you courage can be rewarded as well. Some early Twitter users after some time started to pop-up on the suggested list for those who just have registered, and as a result, they now have over hundred thousands followers. For example, Gary Vaynerchuk registered on YouTube and Snapchat early enough to build a great audience number.

Market-music.us

Market Player is a powerful two-component solution including both software and hardware for centralized audio and video management at retail stores, banks, cafes and restaurants, hotels and office centers, car showrooms, gas stations and shopping malls.

Market music has a 24/7 support and have successfully installed their software at 47 000+ points of sales at 70+ retail chains such as McDonalds, Espirit, KIA, KFC, Burger King and many others.

You do not need to be an expert to recognize that Market Player is the ultimate solution for audiovisual marketing.

Market music software allows you to develop highly detailed reports on audio and video broadcast and more importantly perform full-scale commercials broadcast media planning. This allows sparing advertisers from any doubts in advertising services qualit

Wealthy Affiliate Review: Things You Need to Know before Jumping on the Bandwagon

The economy continues to deflate. For this reason, many people have become jobless, which push them to join several MLM programs and online businesses, hoping that they can earn a hefty amount of cash. However, many MLM programs and online business opportunities are scams. If not, they give you false hopes so you can join their schemes without even thinking. Still, there are online business opportunities that do not make false promises. One of them is the Wealthy Affiliate.

But before you jump on the bandwagon, you need to read this Wealthy Affiliate review to know what it is.

What is Wealthy Affiliate?

It is an online community membership website created by online marketers, Carson and Kyle in 2005. The aim of this program is not only to give training but also to help the aspiring marketers interact with fellow dealers. It is like a social networking site with the training program feature for online marketers.

Who Benefits from It?

Everyone who wants to start or even has an experience can join as it does not only train newbies, but it also helps experienced marketers. But the best thing about Wealthy Affiliate is that it gives an opportunity to everyone. Whether you have a small amount of money or no money at all, you are still welcome to join the program.

What to Expect If You Join Wealthy Affiliate?

Firstly, this is not an MLM program. You don’t need to recruit people to earn cash. Also, you don’t need to sell products. It is a training program that helps you start and improve your online business. Finally, Wealthy Affiliate is not a quick cash scheme. You need to spend a lot of your time and effort before you succeed. Otherwise, you will never reach the top if you are a couch potato, expecting that you will earn money in a snap.

What Do People Love about This Program?

If you read a Wealthy Affiliate review written by other members of the program, you will know what they love about it. Some of the reasons are as follows:

Free to join membership
Getting Started Training feature
Spam-free environment
Different training methods like tutorials, classes, and video training
Fast Hosting
More than 100,000 helpful members
Elegant and Free Design Websites
Interactive and Live Help

General Overview of Wealthy Affiliate

Now you know the FAQs, let’s get things straight and explain the different features that you will find on this web page. Below are the features you will see once you become a part of the team:

Training

Wealthy Affiliate is like a virtual university for online marketing. The moment you register, you can start the Online Entrepreneur course. As you take this course, you will learn things like list building, website development, technical training, SEO, email marketing, article marketing and PPC marketing.

The good thing about the training feature is its flexibility. You can adjust the training to suit your needs as an online marketer. Furthermore, the website updates every month. Hence, you will learn more things, apart from the topics posted on the page.

Coaching and Support

No matter how well they explain the lesson, you will still need their assistance, especially if you can’t understand what it is. Fortunately, there is coaching and support staff who can help you with your problem. They are there to answer your concerns regarding the website and even the lessons. And, if you are lucky, you will get the answers straight from Carson and Kyle.

Tools

Aside from learning, you will also get to use the tools provided by the website. You can use the content generator, SEO optimizer, and link protector for your online business. Hence, you can say that the Wealthy Affiliate program is not just for newbies but also for those who have an existing online business.

Website Builder

A website is not an effective marketing tool if the content and web design are boring. With the help of WordPress Express offered by WA, you will get to use WP optimized blog sites and a tool called Site Rubix to increase your website’s traffic. But the best thing about it is that you can build your website for free if you use the WA’s website builder.

Forum

Apart from Coaching and Support, there are also forums where you can join the conversation with your fellow marketers. Get inspired by their stories and follow their tips on becoming a successful online marketer.

However, this feature is not for everyone. You will only get access to this page if you become a premium member. Aside from forums, you will get unlimited sources and bonuses. So if money is never an issue, get the premium package and learn how to become a successful online entrepreneur!

Digital Marketing Tips

Our Lakshya SeoTech Report included 33 computerized advertising tips, and 8 paramount quotes from the occasion:

From the Marketing Must Knows sessions

1. Assemble believability before you offer by means of social media4

2. Permit open (however administered) access for representatives to Twitter and blogging

3. Telecast messages are not powerful. Make significance and be useful

4. Utilize your Facebook fan page to advance key substance of your email bulletin

5. Join the right discussions and the correct time

6. Consider your Web website’s “front page” as a gathering of pages, not one landing page

7. Enhance look using so as to spend ROI down-channel information

8. Put resources into online networking. It’s not free.

From the Integrating Marketing Programs sessions

9. Test the bizarre

10. Tidy up your presentation pages

11. Keep your troops educated

12. Embed retweet catches into PDF records

13. Evacuate doors before your substance

14. Utilize your image group for statistical surveying

15. Take part in online groups as a man in the first place, as an advertiser second

16. Use Google watchword device to figure out how clients depict your items/administrations

17. Improve all your substance for pursuit

From the Engaging with Customers sessions

18. Construct associations with flame starters

19. Construct group to begin with, adapt later

20. Offer worth on Twitter, don’t self advance

21. Have energy and bounce on each conceivable circumstance you can on the social Web2

22. Construct associations with clients to make a critical brand experience

23. Set objectives, measure, and emphasize

24. Online networking rules for your organization ought to be short and concise

25. Be composed inside to viably oversee online networking remotely

From the Peer to Peer sessions

26. Blog about how your items/administrations fit into your client’s lives

27. Adapt your online journal

28. Get your lawful guidance conversing with different organizations that have effectively actualized online networking

29. Have discussions with senior administration to decide their longing for online networking

30. Give your group something that is by and by gainful to them

31. Let your individuals choose how they need to utilize “their” group

32. In online video, be aware of individuals’ opportunity, consideration and environment

33. Use trackable connections to quantify achievement

LAKSHYA SEOTECH.

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